Skip to content

Digital disruption has come for real estate! 

That’s the headline, right? First, e-commerce emptied brick-and-mortar retail stores and malls, and now, offices have been laid bare by technology tools that make work-from-home a durable reality. If you only read the headlines, you might expect this spells doom for commercial real estate in general, and for real estate investment trusts (REITs) in particular. 

At its core, the value of real estate lies in the land, not the structure. That’s what the colloquialism “location, location, location” means. And the best, highest-value use of land is always changing. I [Blair] learned this lesson first-hand as the child of a real estate investor/developer. My father preferred the backwaters of real estate—marinas and mobile home parks—rather than shiny office buildings. But it was his discovery of a specific up-and-coming backwater in the late-1980s that turned odd parcels of unloved but well-located land into gold that built his career. What was it? Self-storage, which has since emerged from the backwaters to be one of the most important subsectors within the US REIT universe.

It shouldn’t be surprising to learn that the composition of the investable REIT universe has continually evolved to favor the disruptors over the disrupted. Indeed, the REIT landscape has seen significant changes over the past decade, reflecting shifts in the real estate market and investor preferences. While it’s true that malls and office space used to be pinnacle of commercial real estate as measured by value, that’s no longer the case. The base building block of commercial real estate is land. How the economy has deployed inherently scarce land has evolved over time, and equity markets have adjusted in tandem to reflect this evolution.

In recent years, specialized technology-adjacent property types such as towers, data centers and industrial have gained prominence in the real estate market due to changes in consumer behavior, technological advancements, and their critical role in supporting the modern economy. Cell towers, for instance, have become crucial in supporting wireless communication infrastructure with the proliferation of smartphones and wireless devices.  Data centers have seen significant demand growth as the reliance on cloud computing and data storage continues to increase. Meanwhile, the industrial subsector has seen a surge in demand amid the rise of e-commerce, because fulfillment of online orders requires roughly three times the logistics footprint of traditional brick and mortar. Simultaneously, the value ascribed to disrupted property sectors like malls and office has eroded considerably, reflecting the new realities of the economy. 

To provide some quantification of these changes, in December 2013, malls and office comprised more than a quarter of the market capitalization-weighted FTSE NAREIT All REITs Index.1 By contrast, technology-adjacent subsectors (towers, data centers and industrial) comprised, in aggregate, just 14% of the index.2 Times have changed, but the relative importance of these subsectors has changed within the index, too.  

As shown in Exhibit 1, the index’s weighting to towers increased nearly 10% in the roughly 10 years through March 2023, while the weightings to industrial and data centers have each grown more than 6%. In contrast, the importance of malls (as measured by benchmark weighting) has fallen more than 10%, traditional office has declined nearly 9%, and even hotels has fallen by 4%.

Exhibit 1: Change in Key REIT Sectors, FTSE NAREIT All REITs Index, December 2013 to March 2023

FTSE NAREIT All REITs Index Change in Weighting Since 2013
December 2013 to March 2023

Source: Nareit, as of March 2023. Indexes are unmanaged and one cannot directly invest in them. They do not include fees, expenses or sales charges. Past performance is not an indicator or a guarantee of future results.

Consequently, the REIT universe looks much different today, appropriately reflecting the changes that are happening all around us (Exhibit 2). Malls and traditional office REITs combined have fallen to only 6%, with office in particular comprising only 3%.3 Meanwhile, the technology-adjacent subsectors mentioned above now comprise over 35% of the index. Additionally, an array of other new and emerging growth areas has emerged within REITs, including gaming, manufactured housing, single family homes, self-storage, health care and cold storage. Several of the other more mature subsectors such as multifamily, neighborhood centers and single-tenant triple net lease4 each possess stable demand drivers of their own.  

 

Exhibit 2: FTSE NAREIT All REITs Index, March 31, 2023

FTSE NAREIT All REITs Index Sector Weights
March 2023

Source: Nareit, as of March 31, 2023. Indexes are unmanaged and one cannot directly invest in them. They do not include fees, expenses or sales charges. Past performance is not an indicator or a guarantee of future results.

REITs are not just constrained to malls and offices; quite the contrary, the REIT sector is a dynamic one, with exposure to both secular growth dynamics and sources of bulwark stability. We believe active management of portfolios can further augment each of these investable aspects. 

Digital disruption has come for real estate, indeed. But the investable universe already reflects these changes. In our view, an investment in REITs today is much more an allocation into the physical assets that empower the business models of the disruptors than it is a claim of value on the assets that are being disrupted. For this reason, we see tremendous opportunity in the asset class.



Important Legal Information

This document is for information only and does not constitute investment advice or a recommendation and was prepared without regard to the specific objectives, financial situation or needs of any particular person who may receive it. This document may not be reproduced, distributed or published without prior written permission from Franklin Templeton.

Any research and analysis contained in this document has been procured by Franklin Templeton for its own purposes and may be acted upon in that connection and, as such, is provided to you incidentally. Although information has been obtained from sources that Franklin Templeton believes to be reliable, no guarantee can be given as to its accuracy and such information may be incomplete or condensed and may be subject to change at any time without notice. Any views expressed are the views of the fund manager as of the date of this document and do not constitute investment advice. The underlying assumptions and these views are subject to change based on market and other conditions and may differ from other portfolio managers or of the firm as a whole. 

There is no assurance that any prediction, projection or forecast on the economy, stock market, bond market or the economic trends of the markets will be realized. Franklin Templeton accepts no liability whatsoever for any direct or indirect consequential loss arising from the use of any information, opinion or estimate herein.

The value of investments and the income from them can go down as well as up and you may not get back the full amount that you invested. Past performance is not necessarily indicative nor a guarantee of future performance.

Copyright© 2025 Franklin Templeton. All rights reserved. Issued by Templeton Asset Management Ltd. Registration Number (UEN) 199205211E.

CFA® and Chartered Financial Analyst® are trademarks owned by CFA Institute.